A business is like a ship out to sea. Sometimes the seas can be rough, sometimes they are still. But regardless of the conditions, making sure you get to the destination is the purpose and importance of the ship.
The conditions can get rough in business too. This can come in the form of legal issues, complaints, competition. This is where maintaining a steady pace becomes important, as it can help see the business through the tough times.
One of the best ways to maintain a pace is to set one. This may seem like a strange thing to contemplate, but many businesses simply don’t have a pace, they don’t know what is a steady rate to go at for the business. This should be calculated with statistics and averages to work out a comfortable target for the business to settle on.